Let TopWhale Take You to the Top
Want to be on page one when someone Googles your products or services? Search Engine Optimization (SEO) can increase the number of visitors to your website. It’s a great way to increase ranking placement on search engine results pages. But, too often businesses don’t do it in a right way.
In order to tie everything together, it's extremely important that your website is fully optimized and highly visible to search engines. The best looking and most informative website won’t see any return on its dollar if no one can easily find it in the search results.
Just think of your own searches. How many times do you click on sites listed on the results page? Seven or eight, not too often, right? But how do you make it to the top of the results?
A successful digital marketing strategy is about building a company's online visibility and we’ve broken this process down into three steps:
The TopWhale Search Engine Optimization Method
STEP 1: Search Engine Optimization Basics
The first order of business is analyzing what works and what doesn’t work with your current SEO efforts. SEO is a long-term approach to achieving the results. In order to get your website to the first page of Google Search results, we'll first need to perform an SEO audit of your website.
WE'LL EVALUATE THESE KEY AREAS:
On-page optimization - Things like keyword targeting that can help boost your ranking.
Structured Data - Are you taking advantage of sub-links in search results (you know the ones, like when you search for a restaurant and links to their menu and hours show up under their main homepage link)?
Mark-Up Content Review - Similar to Structured Data, it’s possible to have your contact information and social media profiles appear along with your homepage search result link.
Link Profile - The number of links that direct to your site found on other websites.
Accessibility & Indexation - We’ll check to see if users can get to your site and navigate around it. We like those functions and so does Google.
Once these items have been reviewed, we'll offer recommendations for improving SEO on your website and can implement them for you too.
STEP 2: Building a Strong Online Presence
Once the basics have been covered and the above items have been implemented successfully, the real work begins.
WE'LL FOCUS HEAVILY ON MAKING YOUR BUSINESS THE AUTHORITY IN YOUR INDUSTRY BY PERFORMING THE FOLLOWING:
Target Audience Research - We get to know your customers better to get you conversions.
Persona Development - Sketching out who a few of your “typical” consumers are, helps us better understand how to sell to them.
Competitor Analysis - Who are your competitors and what are their strengths and weaknesses?
Keyword Research - What words and phrases are people searching for?
Content Creation - From checklists and tip sheets to videos and e-books, the world of content is wonderfully diverse and we help you develop it.
STEP 3: Boosting Your Online Thumbprint
The next step is to develop a strong off-page optimization strategy to increase brand awareness. We'll partner with high-quality websites that have good domain and page authority in the eyes of Google.
WE’LL WORK ON:
Internal/External Linking Strategy - Links that remain on your site or link to another website altogether.
Social Proof Strategy - Endorsements, testimonials, subscriber counts — there are many ways to show potential clients how popular you are, an effective strategy for gaining instant credibility.
What good is a great website if no one sees it? The foundation of any good online marketing strategy starts with SEO. When you sign-up for digital marketing services with TopWhale, our experienced team of marketers will develop an organic SEO strategy for you.
Our goal is to help your business rank at the top of search engine results pages.