Search Engine Marketing


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Search Engine Marketing: What It Is and How It Works


Our highly skilled team works quickly to assess your needs and focus on supporting your business goals. One way we accomplish this is with Digital Marketing — also called Pay-Per-Click (PPC) advertising and Search Engine Marketing (SEM).

PPC and Search Engine Marketing are vital tools for your business. They help maximize your potential customer base.

The TopWhale Search Engine Marketing Method


We start by analyzing your business and researching your industry.
This critical, but often overlooked step will make sure that we're focusing our marketing efforts in the right directions for your unique business needs.

Keywords ARE Key.
Based on our findings we identify the perfect keywords for you, organizing them in strong campaigns and ad groups. From here we set up PPC landing pages that optimize conversions.

Better Quality Score - Lower Cost.
The main benefit of a well-researched PPC campaign is, the more relevant and intelligent you make it, the fewer search engines like Google will charge you for your ad clicks. Eventually, you will see more results. If users like your ads, you’ve won big time. This is why we believe our PPC creation is not only valuable but essential.

Keeping things fresh.
One of the keys to keywords, is maintaining a steady flow of search terms and adapting to patterns. Why pay for something that doesn’t work for your company? We know the answer, and this is why we constantly evaluate the effectiveness of your keywords to maximize results. Not to mention, with our campaign management, you don’t have to worry about continually updating your keywords. We’ll take care of that for you covering all the bases.

Covering all the bases.
Not all keywords are created equal, in some cases the most popular terms and words will only get you so far. We will develop longer keyword terms to keep you competitive.

Clearing out clutter.
PPC campaigns are an ongoing process: We’ll help you adapt to changes in the search environment and make sure you stay on top of search result patterns. If something isn’t working, it goes in the trash bin and we analyze why the keywords did not work out, giving you a clear understanding of what is effective and what is not.
SEM / Search Engine Marketing / TopWhale Digital Marketing Agency

AdWords PPC Search Campaigns

Google’s pay-per-click (PPC) search advertising program offers you the opportunity to be seen by a larger audience. These ads will be displayed at the very top of Google search results pages. It’s important to note that AdWords takes many factors into consideration in addition to the advertiser’s bid, to determine your ad’s relative position in paid search results. We will do our best to use the most relevant keywords and create the most targeted ads to improve your campaign performance.

SEM / Search Engine Marketing / TopWhale Digital Marketing Agency

Remarketing Ads

Ever been on a website and viewed an ad for the service or product you were just searching for yesterday? For one thing, display advertising comes in several forms including banner ads and rich media. In general, the most popular way to implement these types of ads is through the Google Display Network (GDN).

SEM / Search Engine Marketing / TopWhale Digital Marketing Agency

Social Advertising

More than 1.4 billion people use Facebook to connect with the people and businesses that matter to them. Social Advertising allows you to reach those people and entice them to connect with you. And, the best part is you don’t have to worry if you remembered to place a new ad campaign. We’ll take care of it all for you.




Contact TopWhale

Stop spending money on marketing that yields little to no ROI.


Want to call us instead? You can reach us at:

800-324-1555

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