Is beefing up your digital marketing efforts part of your business’s resolutions? There are many marketing companies out there eager to take you on as a client. But how do you weed through the sales pitches to find a company that is on top of the latest trends and strategies for getting you the ROI you want?
Here’s our list of top ten qualities and know-how to look for when choosing an agency for your Digital Marketing Agency campaigns in 2017, and beyond.
Gone are the days when agencies could use the same strategies year after year. Today, best practices are constantly changing due to ever evolving technology and algorithms. An agency also needs to be flexible enough to rework a campaign if it’s not showing satisfactory results.
With so many digital marketing companies to choose from, many businesses are being drawn to agencies that already know the client’s industry and speak its language. Time and energy are saved by skipping that “getting to know you” phase when an agency needs to learn your business from the ground up. Instead, these specialized agencies can offer solutions tailored and road-tested for your specific industry. This type of industry specialization should continue to get more and more specific, which is good news for businesses tired of trying to get agencies to first understand their business model.
Does your Digital Marketing Agency understand the science of screen-time? Valuable insights can be found in understanding how we internet users behave online. Utilizing eye-tracking and color psychology, for example, can give your online campaigns an edge over just “being found” online. This expertise, at the crossroads of science and art, is set to become even more studied by savvy marketing companies.
Cyber Security is hugely important to every business. Many agencies overlook security and that’s become a problem. With cyber crimes continuing to rise, helping keep your business safe needs to be a priority for any digital marketer this year.
It’s not enough to just put out information anymore. With so many posts and so many content providers, companies are looking to make sure their posts aren’t just part of the virtual “info-pollution.” This requires quality, creative content — content that is both relevant to readers, original and engaging.
If you’ve never heard the term “psychographic,” don’t be alarmed, it’s nothing to fear. Basically, it’s just the unique characteristics that make us all who we are. To put it in simpler terms, demographics are our stats — like gender, age, and income. Psychographics, on the other hand, cover things like hobbies, values, attitudes, and personalities. By speaking their language, agencies can create content that connects with your customer base.
People connect with people. It’s hard to share your company’s nuances with a faceless online provider. Communicating one-on-one with your project manager at an agency is key to developing a working relationship that produces better results.
This might not be a new concept, but it bears noting. Creativity is the lifeblood of any quality Digital Marketing Agency. If you don’t feel wowed with imaginative ideas, you might not be with the right company. This is THE industry for people who are passionate about design, art, and creativity — and they should supply you with ample amounts of inspiration.
Strategy should always be the first priority. Focus on an agency that asks questions about your business, your goals and current performance over one who is all about new technology and updates.
Creativity is important in Digital Marketing Agency, but it only benefits your company when its main objective is powering sound business strategies focused on your ROI. In 2017 and beyond, businesses will be choosing the agencies that clearly understand this formula.