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June 19, 2017

10 Qualities to Look for in a Digital Marketing Agency

qualities digital marketing agency

What to Keep in Mind When Choosing a Digital Marketing Agency

Is beefing up your digital marketing efforts part of your business’s resolutions? There are many marketing companies out there eager to take you on as a client. But how do you weed through the sales pitches to find a company that is on top of the latest trends and strategies for getting you the ROI you want?

Here’s our list of top ten qualities and know-how to look for when choosing an agency for your Digital Marketing Agency campaigns in 2017, and beyond.


  1. Flexibility to Adapt & Change

    Gone are the days when agencies could use the same strategies year after year. Today, best practices are constantly changing due to ever evolving technology and algorithms. An agency also needs to be flexible enough to rework a campaign if it’s not showing satisfactory results.

  2. Industry Expertise

    With so many digital marketing companies to choose from, many businesses are being drawn to agencies that already know the client’s industry and speak its language. Time and energy are saved by skipping that “getting to know you” phase when an agency needs to learn your business from the ground up. Instead, these specialized agencies can offer solutions tailored and road-tested for your specific industry. This type of industry specialization should continue to get more and more specific, which is good news for businesses tired of trying to get agencies to first understand their business model.

  3. Human Behavior Knowledge

    Does your Digital Marketing Agency understand the science of screen-time? Valuable insights can be found in understanding how we internet users behave online. Utilizing eye-tracking and color psychology, for example, can give your online campaigns an edge over just “being found” online. This expertise, at the crossroads of science and art, is set to become even more studied by savvy marketing companies.

  4. Cyber Security

    Cyber Security is hugely important to every business. Many agencies overlook security and that’s become a problem. With cyber crimes continuing to rise, helping keep your business safe needs to be a priority for any digital marketer this year.

  5. Creative Content

    It’s not enough to just put out information anymore. With so many posts and so many content providers, companies are looking to make sure their posts aren’t just part of the virtual “info-pollution.” This requires quality, creative content — content that is both relevant to readers, original and engaging.

  6. Understanding both Demographics and Psychographics

    If you’ve never heard the term “psychographic,” don’t be alarmed, it’s nothing to fear. Basically, it’s just the unique characteristics that make us all who we are. To put it in simpler terms, demographics are our stats — like gender, age, and income. Psychographics, on the other hand, cover things like hobbies, values, attitudes, and personalities. By speaking their language, agencies can create content that connects with your customer base.

  7. Keeping the Human Factor

    People connect with people. It’s hard to share your company’s nuances with a faceless online provider. Communicating one-on-one with your project manager at an agency is key to developing a working relationship that produces better results.

  8. An Abundance of Imagination

    This might not be a new concept, but it bears noting. Creativity is the lifeblood of any quality Digital Marketing Agency. If you don’t feel wowed with imaginative ideas, you might not be with the right company. This is THE industry for people who are passionate about design, art, and creativity — and they should supply you with ample amounts of inspiration.

  9. Straight-shooting Strategy

    Strategy should always be the first priority. Focus on an agency that asks questions about your business, your goals and current performance over one who is all about new technology and updates.

  10. It’s all about the Revenue

    Creativity is important in Digital Marketing Agency, but it only benefits your company when its main objective is powering sound business strategies focused on your ROI. In 2017 and beyond, businesses will be choosing the agencies that clearly understand this formula.

6 Comments

  1. AvatarFinn Stewart says:

    Your suggestion to look for a company that can create creative content is really important. My wife sells tables and has recently considered marketing her business, but doesn’t want her marketing to get lost in the “info-solution”. I’ll be sure to let her know to look for a company that can stand out and gets her message through.

  2. AvatarStraits Logic says:

    If possible, find an agency that specializes in your niche. Also don’t go for the cheapest option.

  3. AvatarVivian Black says:

    I do agree that when it comes to digital marketing it would be important for a company to be creative since the market tends to avoid sites that are too wordy or boring. “Info-pollution” is quite a big threat to avoid when starting a digital marketing campaign as well as the lack of information as you’ve mentioned. That’s why having a professional agency to help businesses out would be the most beneficial choice for them. Just like lawyers, they already know the ins and outs of the business giving you a higher chance of success. Thanks for the informative read about the qualities to look for a digital marketing agency!

  4. AvatarRajesh Sawant says:

    Hey, Thank you for such an informative article. This article is really helpful and mentions all the factors necessary to consider while selecting the agency as everyone wants their business to boost and grow rapidly Keep sharing such helpful articles.

  5. AvatarKaitlyn says:

    Thank you for publishing this awesome article. I’m a long time reader but
    I’ve never been compelled to leave a comment.

    I subscribed to your blog and shared this on my Facebook.
    Thanks again for a great article!

  6. AvatarHere says:

    Learned some new stuff with very detailed information.

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